YAMONG YAMONG
2024 SEPTEMBER, 132sqm
Brand & Space Identity, Interior Construct
2024 SEPTEMBER, 132sqm ; Brand & Space Identity, Interior Construct.
Yamongyamong’, completed in September 2024 in Seongsu-dong, Seoul.
We have completed the space for the craft beer store ‘YAMONGYAMONG’, preserving the vintage sensibility by utilizing the existing structure of the space.
To emphasize the vintage atmosphere, we incorporated metal materials in various parts of the space, including bar tables, partitions, and structures. To balance the cold feeling given by the metal materials, we arranged warm orange accent colors, natural wood elements, and soft warm lighting so that customers can enjoy the space comfortably.
The name ‘YAMONGYAMONG’ is a pure Korean word (dialect) meaning ‘the shape of something that is chewed a little at a time, as if it has flavor’. Rather than just drinking for the sake of getting drunk, we hope customers will slowly savor our beer and the pizzas that pair well with it. The name was inspired by the similarity to the sound of a cat meowing, ‘YAMONGYAMONG’.
To express that the store is operated by two brothers, we anthropomorphized cats: the elder cat, a beer expert, holds a beer glass, while the younger cat, who makes delicious pizzas, holds a pizza. This character design is friendly and cute, allowing consumers to intuitively understand what is sold at ‘YAMONGYAMONG’.
To express that the store is operated by two brothers, we anthropomorphized cats: the elder cat, a beer expert, holds a beer glass, while the younger cat, who makes delicious pizzas, holds a pizza. This character design is friendly and cute, allowing consumers to intuitively understand what is sold at ‘YAMONGYAMONG’.
